Magazine Advert Planning

 In todays lesson I continued with my magazine advert planning, I moved around with the layout and came up with ideas for what my main image will look like. For the portrait layout, it will be of a midshot/long shot of my model facing forward but with her head looking to the side. I have included my artist name on the avert as this will help to identify the artist to the audience.

 

 

I created an alternate layout for my magazine advert and included the same information for both adverts as this will be clear to the audience if they were to see the different layouts and notice the same artist. Also by creating this alternate layout, the advert will be able to be put on the side of busses as they are usually landscape. However, as this layout will be landscape the main image will be the same as the portrait, although instead of the image being of a mid shot/ long shot it will be a close up.

Production Diary: Magazine Adverts

In today’s lesson, I began to think about my magazine advert and what I would need to include in the advert in order for the audience to identify what the advert is about. I struggled to come up with a layout as I didn’t have an idea of what my main image will look like. Therefore I did a brief layout with just the information that will be needed. I also struggled to come with the album name and the hit single that will be advertised on the advert, this wasn’t a problem as I just wrote in 'album name' etc. and eventually a name will come to me and I will write it in.

I also looked at some example magazine adverts on the internet and also the ones that I had previously analysed in my research. I liked the layout for the Rihanna, Loud album as the main image is bold and bright and stands out to the audience and they are able to identify the artist straight away. I noticed that her name wasn’t included in the advert, with this advert I gained some inspiration and began to do my advert, without including the artist name. However this then meant that new audiences may not be able to know who she is which they will then struggle.

Magazine Advert Planning

This is a brief outline of how I will be having my magazine advert. I have decided to have as less writing as possible on the advert in order for the main picture to stand out as much as possible. The only writing which is going to be quite big will be the name of the album and the 'OUT NOW', this is because these are the only pieces of information which are important for the audience. 

The main image of my artist will take over the whole page, I have two image ideas. One being of a close up of the artists face with lots of make up in order to make the main image stand out to the audience so they can identify the artist straight away. The other idea is of my artist lying down of a long shot, is means that I can have the information to the side of the artist on the background and not on the actual artist. 

As many people now a days don't buy CDs I have decided to include the 'Download on iTunes', this will incourage many people to buy the CD also they will be able to listen to previews of each song compared to when buying the actual CD in store. 

By including the 5 star reviews also encourages the audience to buy the CD as they will believe that it is in fact a good album to buy and worth the money. 

I will need to include the artists name as she isn't well known to the audience, therefore I will include her name just before mentioning the album name. This will make it clear to the audience who's CD is being advertised in the magazine. 

Animatic Storyboard

I have created an animatic storyboard, by creating this I have used my storyboard sketches and created a video with them. This allows me to visualize by product further as it allows me to have a rough idea of what the final product may look like if I follow through with my storyboard and make no changes along the way. 

Storyboard

 

 

 

By drawing out a storyboard will benefit me in the long term as I will be more organised when it comes to filming my music video and this way no time will be wasted as both I and the performers will have a copy of the storyboard so they know exactly what to do.

Production Diary: Finished Storyboard

 

I have finished working on my storyboard, this means that now when I shoot my music video I will always have my storyboard to reference back to in order for a successful outcome. Now that I have finished this I can start working on my magazine advert and coming up with more ideas for it and finished all my products as soon as possible. I think that drawing my storyboard has helped me develop more ideas for my video and understand more the lyrics and what my narrative could be. 

Production Diary: Continuing Storyboarding

 

I have continued with planning my music video by sketching the storyboards and included the type of shots and which lyrics go with which sketch. Again this will help me in advance as my music video will be more organised as it was planned before shooting. 

Production Diary: Storyboarding

 

I completed my first couple of sketches, I have included a narrative of the artist getting ready in her room as I think this is clearly highlighted in the lyrics of the music video. I have also included the shots which I will be using in my music video to make it easier for me when I come to shooting my video as I will have planned everything before the shooting. 

Production Diary: Storyboard

Due to last lesson I was already analysing the new music video and making it my own, I continued to storyboard everything roughly onto paper. Throughout the week I was coming up with more and more ideas for my music video and also got some opinions and ideas from school friends. Some mentioned types of camera angles that would look good, for example using a crane during a dance performance. The person who told me this idea has already seen an outcome of this type of camera movement and believes it looks really good after shooting and when it’s all put together. I also watched Katy Perry’s new lyric video and liked how she uses a texting way of highlighting the lyrics, I was thinking of adding that in to my music video on a strong line which is obvious to the audience. 

I hope to have my storyboard completed this time next week. So that I can start shooting my music video as soon as possible. 

Production Diary: Different Song Choice

Over the weekend I analysed a previous student’s music video which happened to be of the same artist I am doing. I watched it through many times and then remembered that my artist said that she would prefer a song more upbeat and due to not wanting to change pop artist I began to look up more of Pixie Lott's songs and decided that I would do 'All about tonight' just like the previous student. I made this choice as I thought I could come up with a better music video as I already had some ideas. I spoke to my artist and she preferred this song choice. 

In the lesson, I began to analyse the song lyrics and coming up with different routines for each line/verse. I wrote down all the ideas that I had onto paper roughly and then added a description of how the music video would look like. I managed to do this for the first few lines of the song. I also compared the new song choice with the old song choice and believe that I made a better song choice. 

Analysis of Previous Student Music Video

I analysed another students work, this gave me the understanding the creating a music video is possible if you have an idea for a narrative and for some performance.

Production Diary: Previous Students Work

In today’s lesson, I went through previous A2 students work and analysed a few music videos, some of which were of a high quality and some which had bad green screening. After evaluating these music videos I began to have more ideas for my music video. I've noticed how over the years the quality of the music videos has changed to better; this is due to the types of cameras and lightings used. Green screening has become a lot more successful and looks a lot more professional compared to how it was a few years back. There were some music videos which looked really pixelated and not professional due to bad green screening. I may use a bit of green screening for my music video but I am not 100% certain as I may go for a more narrative type of music video. 

Production Diary: Future Plans

Over the summer holiday I completed all my research tasks, I did this so that when I come back from the holidays I can focus more on creating my music video. By completing all these research tasks allows me to prepare more for my music video as I am thinking forward and gradually coming up with more ideas. After the holidays I will be storyboarding my music video and hopefully by October half term I will have shot my music video and got some of my planning tasks completed. I have been keeping on top of all these tasks so that at the end of the project I won’t be stressed over the amount of work needed to complete, therefore I have been completing all my tasks to the best of my ability so that I don’t need to go back on my work trying to improve each task.