Feedback from audience on my idea

Filipa: I am really looking forward to be part of Juliana's music video. I feel confident with the ideas she has come up with and I am also looking forward to be doing a dance performance throughout. I love making up dance routines to current and old music therefore I'll enjoy being part of her music video. I really like the idea she has and the way she wants to shoot the video, with different camera angles to emphasise the lyrics especially using the close ups which are also found in the original music video. I have also been looking at music videos to gain more ideas for the performance which will work with the song Juliana has chosen. This will also allow me to be prepared for the actual video as I will have some routines to do which will be good in the video. Finally I also like the idea of basing the music video performance based and at the beginning and at the end having a narrative. However I think she needs to include a boy in the narrative as this will enable the audience to relate to the lyrics more. 

I have got feedback from my artist, which was positive with good feedback as she also contributed with some ideas on what she thinks will also make the music video successful. By getting feedback allows me to make sure my music video is as successful as possible. 

Pixie Lott - Gravity

I have analysed Pixie Lott's video - Gravity. This gave me a more in depth understanding of what the music video was about. 

Key Concepts

Audience: 

Genres:

Media Language:

Representation:

Contact with the artist

I contacted my artist for permission to use her song.

Song Lyrics

Pixie Lott - "Gravity"

Gravity [x6]
Stop pullin' me

I know that you still haven't found you,
And when I wanna stand on my own too
Suddenly you start to show
Signs of what is possible

Then you're back to your ways
And I let me down
Tell me why I keep tryin' stay around
When all my family
They always telling me

To be through with you
And I know that deep down I'm callin' time on you
On you
On you

Every time I'm ready to leave
Always seem to be
Pullin' in the wrong direction
Divin' in with no protection
Man, you can't keep steerin' me wrong

Oh gravity
Pullin' me back
Pullin' me in
Why you pullin' me back
Pullin' me in
Just like gravity
Gravity [x5]

I know I betrayed but I'm made to
Ignore the universe when I see you
Cause every night the stars will shine
Verging into U-turns times

Anythin' that they can just to change my mind
When I pass your road I can't help rewind
What is wrong with me?
All that I wanna be is

Through with you
And I know that deep down I'm callin' time on you
On you
On you

Every time I'm ready to leave
Always seem to be
Pullin' in the wrong direction
Divin' in with no protection
Man, you can't keep steerin' me wrong

Oh gravity
Pullin' me back
Pullin' me in
Why you pullin' me back
Pullin' me in
Just like gravity
Gravity [x5]
Stop pulling me
Gravity [x5]

Be quiet, let me leave, let me go
Don't say another word
Cause with every sound
You're pullin' me down

Baby,
You got a hold on me
Like gravity

Yeah [x6]
Yeah [x5]
Gravity

Every time I'm ready to leave
Always seem to be
Pullin' in the wrong direction
Divin' in with no protection
Man, you can't keep steerin' me wrong

Oh gravity
Pullin' me back
Pullin' me in
Why you pullin' me back
Pullin' me in
Just like gravity
Gravity [x5]

Gravity, yeah

Gravity [x6]

Production Diary: Song Choice

Having chosen the song for my music video I began to analyse bit of the music video which I liked. The pictures above are pictures taken from the music video which I thought looked really effective and I will try to implement in my music video. Again I will stick to a performance in my music video and most likely have my artist wearing black against a black wall behind her as this look really effective and brings her out more. I also like how in this music video there are a variety of camera shots which also make the music video more appealing to the target audience as this also includes a lot of close ups. 

Research into the artist - Pixie Lott

I have chosen to do a music video by Pixie Lott, as she is a pop singer with a great success. By researching Pixie I have found out a lot about her background and how she became a singer and who influenced her to become a singer and a success. She has many albums and has won many awards and been nominated at awards ceromonys such as BRIT Awards. 

Research into a Music Director

I have researched into a music director; Anthony Mandler. 

What is a Digipack

By completing this task I have learnt about digipacks and from the existing digipacks I have gained some ideas for when I create my digipack for my artist. I will be using close ups of the artist as this targets the audience when they see the digipack and due to basing my music video in the pop genre I will have a colourful digipack as this is one of the conventions of pop music videos as they are usually lively  with a happy atmosphere. 

Production Diary: Plans For My Music Video

Over this past week I have been talking to a couple of friends who are interested in being in my music video. I have chosen Filipa to be in my main artist due to her attitude towards music, this is because she is a dancer therefore she is comfortable performing in front of people and isn’t camera shy.

I am thinking of doing a dance routine in my music video and due to Filipa being in dance lessons, she has friends who will also be interested in taking part. When I have chosen my song, we will be able to begin to come up with a dance routine that will fit in well with the song.

I have been looking for which costumes will look effective in a music video and I have come across a trail dress which will look good blowing in the wind when she’s singing and walking around. 

I have also begun to research existing music labels and have learnt that there are major and independent music label companies, and that there are many major companies that I wouldn’t have thought was a music label.  

Existing Music Labels

By completing this task I learnt what a record label is and what it was used for. I found out that record labels are either major or independent and with major labels they are quite well known to the audience already as they are of a big company compared to the independents. However some artists just use the internet to target the audience as this doesn't cost them and it is spread quickly around letting there target audience aware of new things. 

Production Diary: Decision Made

After a lot of thinking I have finally decided what music genre to do, I will be basing my music video around the pop genre. I have chosen this genre as I have a lot of interest for the artists in this industry which are also really well known. Another reason is because my friend accepted to be in my music video and her genre of dance is hip hop which she can then implement in the music video and adapt well. Having chosen this genre I completed another research task which was to do some research in the pop industry.